Blog

In today’s geopolitical and commercial landscape, Québec and Canadian businesses must expand beyond the U.S. market and explore opportunities in Europe, Latin America, and Asia. A well-crafted communication strategy is essential for a successful international expansion.

Here are the key questions that business leaders should ask themselves to ensure their approach is effective:

1. Is our positioning aligned with the target market ?

Does our value proposition resonate with local demand ? How does our offering stand out from local competitors ?

2. Are our key messages relevant and easily understood ?

Are we addressing the expectations and concerns of our target audience ? Are we using clear, culturally appropriate language that fosters genuine connection?

3. Do we truly understand our target audience?

Do we have a deep understanding of their expectations, media habits, and core values ? Have we identified key influencers, opinion leaders, and potential partners who can facilitate market entry ? Have we considered cultural nuances to avoid misunderstandings or potential missteps? Are local holidays, traditions, and sensitivities integrated into our marketing calendar ?

4. Do we have the necessary resources to support effective communication ?

Do we have access to local talent or reliable partners to implement our strategy ? Is our budget aligned with the economic reality of the target market ?

5. Are our internal teams informed and engaged ?

When and how should we communicate with our internal teams to ensure they fully support our international expansion ? Have we clearly defined the role of each team and set concrete expectations for their contribution to global communication efforts ?

By addressing these questions—either internally, or with the support of experienced consultants like the Casacom team—and leveraging in-depth market knowledge, businesses can build strong, tailored communication strategies that drive success in their international diversification efforts.

To learn what businesses can do during this time of great uncertainty, watch our video on the impact of tariffs and book a consultation with our experts.

Note: Casacom has built a global network of 85 partners in 105 cities worldwide through its 20-year membership in the Worldcom PR Group.