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Casacom acquires NEXTMOOV, strengthening its brand and business transformation expertise

Casacom acquires NEXTMOOV, strengthening its brand and business transformation expertise
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November 11, 2024

Casacom today announces its acquisition of NEXTMOOV, a firm specialized in business strategy, branding and digital ecosystem optimization. Founded in 2003, NEXTMOOV is recognized for its expertise in leading a range of organizational transformation and brand positioning and development projects that deliver long-term value to organizations.

“Although we’ve been on parallel paths for over 20 years, we share the same vision for our profession and the same ambitions for our clients,” said Marie-Josée Gagnon, founding president of Casacom. “For us, brand and the impact of brand transformation are among the most strategic considerations for any organization.”  

“Joining forces with Casacom enables our team to continue doing what it does best—adding key strategic services and undertaking increasingly ambitious projects—now within a multidisciplinary team,” added Christina Riverin, NEXTMOOV’s founding president and Casacom’s new Vice-President, Brand and Transformation. “I’m confident that our clients, partners and employees will find great benefits in this alliance.”

“We’re delighted to welcome our NEXTMOOV colleagues and their clients. Their extensive expertise and years of experience will bolster Casacom’s projects in our key sectors, such as energy, transport, manufacturing, finance, education and healthcare,” said Jean-Michel Nahas, Executive Vice-President and Partner at Casacom.  

Having spearheaded a number of transformations over the years for organizations like Desjardins, ADM, Miller Thomson, Atrium Innovations, Ivanhoe Cambridge, Under Armour, Tourisme Montréal, and TC, NEXTMOOV brings to Casacom its unique methodology for implementing unifying brand transformation projects. NEXTMOOV is based in Montreal and has operations in Canada, France and Morocco.

About NEXTMOOV

NEXTMOOV is a hybrid agency combining business strategy consulting and integrated marketing communications. It has offices in Canada, France and Morocco. With an innovative approach, tailored solutions, and unique expertise in brand optimization and digital ecosystems, NEXTMOOV guides businesses through transformations and helps position them on national and international markets.

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