Our expertise
Casacom anchors its business philosophy on three core pillars: strategic foundations, reputation building, and maximum impact.
We begin with a solid business strategy, which includes strategic planning, social responsibility, and brand positioning. Next, we integrate change management, laying the groundwork for sustainable transformation. We strengthen your reputation through our expertise in thought leadership, social acceptability, and crisis management, cultivating an image that inspires trust and respect. Finally, we maximize your impact with innovative activities and tools, impactful content, and multichannel digital campaigns.
Public relations and strategic impact communications
- Audit and diagnosis of communication tools
- Public relations strategy
- Communication plan
- Government relations and public affairs
- Media relations
- Crisis management
- Thought leadership and influencer relationships
- Internal communications
- Multi-channel marketing communication campaigns
- Strategy and creation of multiplatform content
- Media buying strategy
- Content creation and production (video, podcast, graphic design)
Business vision and sustainability
- Audit and diagnosis
- Strategic organizational planning
- Positioning leaders
- Business model and process
- Optimizing the employee/customer journey and experience
- Sustainability strategy and plan
- Sustainability and ESG report
Brand strategy and transformation
- Brand audit and diagnosis
- Brand strategy
- Branding
- Identity and brand image
- Brand positioning, architecture and platform
- Employer brand
- Brand transformation
Optimizing the digital ecosystem
- Digital audit and diagnosis
- Digital marketing strategy
- Digital transformation plan
- Implementation and maintenance of content and the optimized ecosystem
- Digital optimization (platforms, SEO, SMM, SEM)
- Creation and development of websites
- Social media strategy and community management
- Social media content creation
