Ordre des hygiénistes dentaires du Québec (OHDQ)

Challenge

In September 2020, Bill 15 granted dental hygienists greater autonomy. However, the general public remained largely unaware of what these professionals do. 

That’s why Quebec’s order of dental hygienists commissioned CASACOM to conduct a 360-degree awareness campaign on the modernization of their profession.

Strategy and Activities

• Develop campaign and advertising concept
• Produce TV and radio ads
• Create a digital content and media purchase strategy
• Update visual identity and optimize the campaign microsite
• Produce short videos, including a candid vox pop video for social media
• Create and execute media relations strategy with a Leger survey