Aluminerie Alouette

Find out how Casacom helped Aluminerie Alouette enhance its employer brand through innovative and attractive communication strategies.

Challenge

The largest employer in Sept-Îles had to recruit more than 300 people—one third of its workforce—over three years.

This was a twofold challenge because the region’s job market was saturated and three other large employers had similarly significant needs.

Strategy and Activities

  • Define Alouette’s identity by determining its distinctive characteristics and market positioning
  • Develop the Living Alouette slogan
  • Organize employee photoshoot and create multiple visuals
  • Create an employee experience and recruiting microsite
  • Produce a promo video
  • Produce a 360-degree video of the plant
  • Provide recommendations for the internal launch
  • Develop a strategic launch and content creation plan 

Results

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