Association de la construction du Québec (ACQ)

Challenge

The year after Quebec’s construction association introduced its new brand image and “Bâtisseurs d’avenir” (Builders of the future) slogan in 2021, we wanted to delve deeper and make it more accessible to engage contractors on key industry issues.

The challenge was to address complex and  critical topics in a manner that resonates with contractors during a labor shortage, making these discussions more accessible and impactful.

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Strategy and Activities

• Develop a communications strategy, including digital marketing, media buys and content creation
• Design compelling visuals for the campaign and orchestrate photoshoot
• Produce the “ACQ sur le terrain” (On site with the ACQ) video series
• Develop a microsite to serve as a launchpad for this content
• Create visuals for the campaign and organize a photoshoot
• Deploy, track and optimize content