Fondation Laurent Duvernay-Tardif

Challenge

The Laurent Duvernay-Tardif Foundation, created in 2017, wanted to publicly launch its first major fundraising campaign, accompanied by public donation appeals as part of targeted initiatives.

Casacom’s goal was to seize this opportunity to strengthen the Foundation’s brand awareness and clarify its positioning and mission, which was sometimes still associated solely with sports or with one of its founders, Laurent Duvernay-Tardif.

Strategy and Activities

• Development of the campaign idea, including the slogan and the campaign's visual identity
• Creation of social media content
• Production of a campaign video
• Development and execution of an organic and paid digital strategy
• Development of a media relations campaign