Collège de Montréal

Find out how Casacom supported Collège de Montréal in their admission campaigns with digital strategies and content creation.

Challenge

Collège de Montréal commissioned Casacom to assist it with its 2021, 2022 and 2023 admissions and open house campaigns.

Its goal was to create rejuvenated and engaging open house experiences year after year.

Strategy and Activities

  • Develop a campaign concept
  • Develop and execute a digital brand awareness and conversion strategy
  • Create a range of web and social media content (videos, GIFs, static images)
  • Create and distribute a podcast
  • Optimize existing content
  • Organize events
  • Prepare and distribute newsletters to promote the content and generate open house registrations
  • Create new webpages and optimize website

Results

69,000+
Clicks on links to the Admissions and Open House pages
clicks
3,650,000+
Number of impressions for all developed content combined
impressions
17 %+
Increase in open house registrations
registrations
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